Biography
Ayalla Ruvio (Ph.D. in Entrepreneurship, University of Haifa, Israel) is an Associate Professor of Marketing in the Eli Broad College of Business at Michigan State University. She is an applied consumer behavior researcher who specializes in issues such as identity and consumption, and cross-cultural consumer behavior. Her doctoral dissertation compared for-profit and non-profit entrepreneurs in Israel and was one of the first studies that explored non-profit and social entrepreneurship. Several of her papers investigated the consumption phenomenon in Israel, including materialism in the face of terrorist attacks, the effect of the Intifada on consumers’ behavior, the role of consumption in the acculturation of Russian immigrants, holiday consumption rituals and the association between consumption attitudes and aggressive driving. Her research has been featured in numerous media outlets all over the world, including CNN, the TODAY Show, Good Morning America, TIME Magazine, The New York Times, Forbes, Consumer Reports, The Daily Telegraph, The Atlantic, The Telegraph, and the Toronto STAR. Dr. Ruvio is currently working on creating a study abroad course in Israel with a focus on the Start-Up Nation (potentially during spring break).